A NEW FLAVOR FOR AN ICONIC LOCATION

Mitchel-Casteel Catering, the owners behind Lakeside Kitchen, enlisted Articulon to spearhead the branding, marketing, and advertising efforts for their new restaurant located in the Park Alumni Center at NC State University. The agency's strategy centered on showcasing the authenticity and southern fusion flair of Lakeside Kitchen, highlighting its commitment to locally sourced ingredients and an elevated dining experience. Through the use of engaging images, witty headlines, and compelling copy, Articulon effectively communicated the unique value proposition of Lakeside Kitchen, appealing to those who appreciate a culinary journey that's deeply rooted in local culture. This comprehensive approach not only defined Lakeside Kitchen's brand identity but also positioned it as a must-visit destination within the university's community.