Articulon energized the Raleigh-Wake HBA’s 2025 Spring Kitchen & Bath Tour with a campaign that blended fresh design and strategic digital outreach. Drawing inspiration from the event’s website and logo, Articulon’s creative direction featured clean white outlines, spring-inspired colors, and simple geometric layouts—allowing stunning kitchen and bath photography to take center stage and capturing the bright, modern spirit of the season.

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To drive engagement, Articulon executed a multi-channel approach, including social media, email, and earned media. Animated reels and upbeat video tours highlighted the latest trends and technologies, bringing the homes—and their creators—to life for audiences online1. Strategic placements in Raleigh Today delivered over 76,000 impressions and thousands of opens, ensuring robust visibility leading into tour weekend.

 

The result: a vibrant, cohesive campaign that inspired home enthusiasts across Wake County and drove real-world traffic to the 16 featured homes on tour.