Articulon revitalized the Home Builders Association of Raleigh-Wake’s 2025 Spring Kitchen & Bath Tour  through a thoughtfully designed campaign that blended fresh visuals with strategic digital outreach.  Drawing inspiration from the event’s website and brand identity, Articulon’s creative direction featured clean white outlines, spring-inspired colors, and simple geometric layouts—allowing stunning kitchen and bath photography to take center stage.

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To boost awareness and maximize visibility, Articulon leveraged a targeted media buy alongside an engaging social media presence. Animated reels and video tours spotlighted design elements and innovative home features, bringing each remodeler’s work to life and increasing online engagement.

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The result: a traffic-driving campaign that captured the attention of home design enthusiasts across Wake County.