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Sunalei, a mountain community perched in the Blue Ridge Mountains of Western North Carolina, was relatively unknown beyond the local area, with branding that felt dated and unclear. This unique community, committed to preserving the natural beauty of its high-elevation landscapes, sought to redefine its identity and reach a wider audience. Tasked with revamping Sunalei's brand, Articulon embarked on a journey to encapsulate the essence of authentic mountain living while emphasizing the community's dedication to environmental stewardship. This perspective was encapsulated in the compelling tagline, "A mountain community above the rest," which concisely conveys the essence of Sunalei's elevated lifestyle and commitment to authenticity. The agency developed a fresh, compelling brand strategy, a new logo, and art direction that harmoniously blended rustic charm with luxury, all while highlighting Sunalei's unique position above the clouds. The reimagined brand not only captured the spirit of Sunalei but also elevated its profile, making it a beacon for those seeking a tranquil escape where nature takes center stage.

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