American Kennel Club
Backed with more than 125 years of history, AKC is dedicated to upholding the integrity of the AKC Registry while promoting the sport of purebred dogs. Articulon was tasked with driving new registrations from new brand materials. With the registration, owners protect the puppy and receive a uniquely numbered collar tag along with enrollment in 24/7 lifetime recovery service to help the pet get home safely if lost. Other benefits we had to communicate included registration certificate, three-generation Pedigree, community programs that support canine health, responsible breeding and Canine Good Citizen. In essence, AKC offers owners and their dogs support and education for a lifetime of happiness.