Brand Communication | Integrated Marketing | Public Relations
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Nearly half of us (45%) usually make a New Year’s resolution, but less than 10% are successful in achieving that goal. The same can be said in business as well. In this ever-changing marketplace, many companies have resolved to develop a social media presence, but have met less-than-st…
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The Holiday Express rolled into the newly renovated Pullen Park yesterday. The Articulon team is proud to support this magical event once again. Check out footage of the kickoff event, or see our own Brian Van Norman take part of the ribbon cutting. Good times had by all.
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Your organization’s reputation must be thought of as it were a brand -- a highly protected brand. Reputations Corporation, a Canadian based consultancy group, explains that reputation is a reflection of an organization over time as seen through the eyes of its various audiences: custom…
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Last year, more than 8 million Americans were victims of identity theft, resulting in a loss of $37 billion. In North Carolina alone, nearly 300,000 people are victimized each year. The average person spends about 59 hours and $631 recovering from ID theft. It’s pretty staggering whe…
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Like many Americans, I woke Friday to the horrific news of what was transpiring in Japan. Earthquakes and the subsequent tsunami have left the country devastated with thousands feared dead and damage in the billions. How does a country begin to recover from such a devastating disaster? With …
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Ask the CEO of any community bank what makes his bank different from the others, and you’ll hear over and over again – “customer service”, “personal attention”, “small town values with big city services”. I did a quick review of the taglines a…
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Some things can't be said in 140 characters or less. When that happens, working with editors to publish feature stories in trade journals gets your message squarely in front of your target audience. See the story about our client Brady/Trane that we arranged in CPB Magazine called "Serial Ch…
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In today's News & Observer article - what a great article about connecting a cause with donuts and hurling (http://bit.ly/ePhemd). The Krispy Kreme Challenge returns tomorrow with a record 7,500 runners taking part. If you don't know about the Challenge, runners go 2 miles, eat a …
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Just a generation or two ago, a good push strategy was all that was needed to make a company a success. Henry Ford, an advocate of consumerism and innovator of Fordism (mass production of inexpensive goods at high wages) is quoted as saying: “People can have the Model T in any color--s…
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Each holiday season, nearly half of all American adults (40-45%) take up a New Year’s resolution. The most common goals include: losing weight, quitting smoking, beating an addiction, saving money and being a better spouse. However, resolutions don’t always have to be about perso…
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Last week I found out that I’m no longer a Pisces. Apparently, I’m an Aquarius - and I’m not too happy about it. No offense to all of you water carriers out there, but I’ve beena fish all my life, and I intend to stay one. Can anyone out there even pronounce Ophiuchus…
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2010 was the Year of the Tiger in the Chinese Zodiac. A year ago, theholidayspot.com. called it a “year earmarked for war, disagreement and disasters of all kind”. So THAT explains all the natural and man-made disasters! …
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One of the rewards of working with companies that are big community givers is working with the media to get the word out on the GOOD news that happens every day. Look at the smile on Adam Sippel’s face as four TV reporters crowd around him. Adam is a sales engineer at Brady, a c…
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As another year comes to a close, our team at Articulon wishes our clients and our partners who have supported us a wonderful Holiday Season. Thank you for your partnership as we work together in the coming year.
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There are many well crafted TV ads and catchy taglines. Some are even memorable, although the message appeal is so focused that they are guilty pleasures. For me, the two that are successfully embedded in my mind are: BASF’s “We don’t make a lot of the products you buy. We …
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With the holiday season in full swing, most of us are filled with the spirit of giving. There is something looming, however, that has many small-business owners feeling a bit like the Grinch: year-end tax planning. Flush with holiday cheer, no owner wants to think of the dreaded year-end tax…
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Color psychology is well entrenched in marketing strategy and advertising campaigns. Most people are aware that we use color to project a brand image, evoke a certain emotion and encourage some kind of response or action. Take IBM – “Big Blue”. According to research, blue …
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This time of year is the apogee – or nadir, depending on your point of view, of food advertising. It’s the time of year when spokesfoods are at the peak of their annual prominence. One of my earliest TV memories is a spot with cute little piggies with long scarves ice skat…
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How to manage your company’s brand is always about building trust. I was interviewed for an Inc. article several months ago where I shared some common pitfalls and tips that are real world examples of what I have witnessed in 20+ years of managing brands. At the top of the list is not …
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Preface:This blog post is all about the money; not just any money, but the favorite type for investors, entrepreneurs, business owners and anyone who wants a raise, bonus or commission, ROI money. To my friends whose work is about making the world a better place, not making a profit, everyth…
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As I’ve watched the recent drama with Randy Moss unfold—for those of you not sports minded, Moss has been released/traded by two different football teams this season for having a less-than-stellar attitude—I can’t help but think that no matter how much of a distractio…
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According to Seth Godin, these days you have to sell “interesting” to get elected. I don’t disagree with him. In his recent blog, he asserts that in the past, powerful interests drove elections ($ = media time = votes), but today media is crowded and cheap, and attention sp…
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"Those who ignore history are doomed to repeat it" is one of my favorite quotes and it's as true in advertising as in any other human endeavor. Case in point: The Men Without Pants TV spot that Dockers ran in the 2010 Super Bowl generated quite a bit of attention. It was the fir…
