Krispy Kreme Challenge Selects Articulon as AOR

RALEIGH, N.C. (January 6, 2011) ― Brand communication and public relations firm Articulon, (www.articulon.com) has retained its position as agency of record for the 2011 Krispy Kreme Challenge. For the second consecutive year, Articulon will support the Raleigh race benefiting the North Carolina Children’s Hospital.

Articulon is managing the advertising and public relations campaign for the seventh annual event taking place February 5, 2011. In 2010, 6,000 participants took part in the event; helping raise $55,000 for charity. Participation is expected to increase to 7,500 for this year’s event.

“It’s amazing that this event has grown from a small group of N.C. State students into an extreme experience with thousands of participants,” says Cindy Stranad, Articulon principal. “We are proud to work with event organizers to raise much needed funds for the NC Children’s Hospital.”

Beginning as a dare between 10 N.C. State students in 2004, the competition has grown exponentially over the past 7 years. The event attracts a wide range of runners and enthusiasts from beginners to seasoned competitors hailing from all corners of the country. Sports Illustrated listed the Krispy Kreme Challenge #85 on the “102 More Things you Gotta Do Before You Graduate” list.

To complete the Krispy Kreme Challenge, competitors begin at the N.C. State Bell Tower, run two miles to the Krispy Kreme store on Peace Street, eat a dozen glazed doughnuts, and then run two miles back to the Bell Tower—all in under one hour. Individuals can register for the 2011 Krispy Kreme Challenge at https://krispykremechallenge.worldsecuresystems.com/2011_registration. 

Articulon remains committed to helping nonprofit organizations maximize public awareness and fundraising success. In addition to its work with the Krispy Kreme Challenge, Articulon’s Cause and Sport practice group has partnered with Special Olympics North Carolina, Cystic Fibrosis Foundation, Tammy Lynn Center for Developmental Disabilities, Hopeful Parents, the National Multiple Sclerosis Society’s Eastern North Carolina Chapter, the Spastic Paraplegia Foundation, the Ridgewood Turkety Trot, Second Empire Grand-Prix and the National Kidney Foundation of North Carolina.  

About Articulon:
Articulon works with its clients to effectively define and communicate brand value, building stronger relationships with customers, sponsors, shareholders, employees and the community. Articulon’s communication campaigns are customized for each client and measured by tangible results. With a commitment to responsiveness and creativity, Articulon marries its marketing strategies to client business objectives to achieve maximum results. Articulon’s clients include emerging brands and Fortune 500 companies such as Panera Bread, Saks Fifth Avenue, The American Kennel Club, Cranfill, Sumner and Hartzog, Better Business Bureau and Hughes Pittman & Gupton. For more information, visit www.articulon.com or call 919.232.5008.

About the Krispy Kreme Challenge:
In its seventh year, the Krispy Kreme Challenge has grown to an astounding 7,500 participants and is listed as #85 on the “102 More Things You Gotta Do Before You Graduate” list by Sports Illustrated. Organizers wanted the challenge to be a unique tradition, and saw the opportunity to use it as a means to give back to the local community through the N.C. Children's Hospital. Visit www.krispykremechallenge.com for more information.

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