Brand Communication is where Articulon begins the story of who you are.

Brands were originally developed as labels of ownership: name, term, design, symbol. Today however, brands communicate promises.

Brand communication begins with an appealing visual representation of a business or product, often referred to as a logo. This becomes the mental touchstone that brings recall of who you are and what you do. In addition, a professionally designed graphical representation, that incorporates overt and subliminal elements, will evoke feelings and emotions that attract potential clients and consumers.

From there, application of the graphical elements, including the color pallet, across all communication materials becomes the look and feel of a business. It also is the platform that continually reinforces the brand’s promise.

Brand communication further links the graphical elements with the brand message, i.e. promise of the company. This may include a tag to theme line or a shot and simple list of words. The message of the brand defines the aspirations of the client and how the company will enable them to do.